Pebble Beach Company was founded by Samuel F. B. Morse, who was a distant cousin of telegraph inventor Samuel Finley Breese Morse. In the early 1900s, Morse was a manager for the Pacific Improvement Company; the company had extensive real estate holdings on the Monterey Peninsula.

In 1919, Morse formed the Del Monte Properties Company and acquired those holdings, which included Del Monte Forest and the popular Hotel Del Monte (now the Naval Postgraduate School in Monterey). February 22, 1919, saw the grand opening of Pebble Beach Golf Links and the Del Monte Lodge at Pebble Beach, which had replaced a log-cabin lodge originally located on 17-Mile Drive.

In the years since, Pebble Beach Company has expanded to include two resorts, four golf courses and more than 1,600 employees. It now stands as one of the most famous and revered destinations in the world. Morse died on May 10, 1969, 10 years after ensuring that easements would preserve hundreds of acres of forest and coastline along the 17-Mile Drive for generations to come, and 50 years after establishing a veritable monument to the power of nature and beauty.

Pebble Beach Photo

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